Gagua Clinic.
- Brand campaigns
- Social media kit
- Lettering
- 2026
Brief
One clinic, many campaigns. Home Care, Born at Gagua, the Medical Concierge, the career page, the 30th anniversary and the ads each needed their own voice, usually a name drawn by hand. They all sit in one system: the clinic’s green, a yellow accent, bold Mtavruli and a refreshed social media kit, so every service still reads as Gagua.
Three names, drawn by hand
A script for each campaign: soft where the clinic speaks to mothers, firm where it promises a service.
Care continues at home
After discharge, a Gagua nurse visits the mother and newborn at home, free of charge. The campaign keeps to quiet rooms, soft light and one warm word.
A sticker every family wants to share
“Born at Gagua” is lettering made to travel: on the Facebook cover and on stickers for new parents.
A new standard of care
A line where doctors answer patients from 09:00 to 01:00. Bold Mtavruli, a yellow script word, the phone number always in reach.
Gagua Clinic Career
The clinic’s career page: the page cover and vacancies in two styles that take turns.
A year on the desk
For the clinic’s 30th year, a New Year kit for partners and the team: a notebook, a card and a wall calendar. The anniversary lettering and a drawing of the clinic with its people tie it to the campaign. Every page was planned to be used all year.
- 01Three months at once
- The wall calendar shows last, this and next month. A red frame slides to today, a yellow band marks the week.
- 02Days worth marking
- Twelve removable window stickers mark a date without hiding it. Weekends and holidays are green, each holiday named.
- 03A notebook for the day
- The year on the first spread, then a day plan: the one main thing, the hours, a checklist and notes.
- 04Kept, not thrown away
- The card’s side strip tears off into a bookmark, and the spine reads “Gagua 2027” on a shelf.
The app, the scan, the birth
Each service as a story, the action always in one green bar.
- Client
- Gagua Clinic
- Year
- 2026
- Sector
- Maternity and family medicine
- Work
- Campaigns, social media kit, lettering, print
