GTCC, Social Media
- Social media
- Event campaign
- Motorsport
5, 4, 3, 2, race daygtcc.georgia
Brief
A stage of the Setanta Racing Series. The week before the race, the feed had to build the wait and make the date impossible to miss.
gtcc.georgia···
gtcc.georgia···
gtcc.georgia···
gtcc.georgia···
gtcc.georgia···
gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···gtcc.georgia···
Challenge
Five posts in five days about the same race, each needing a reason to stop and look.
Strategy
A countdown. The number of days left fills the post, a different car and colour each day, the date and time always in the same place, and the partners lined up at the foot.
- Client
- GTCC
- Sector
- Motorsport
- Work
- Race-week countdown
- Formats
- 4:5
