A fast-growing marketing agency in Tbilisi, and its own brand.

The agency

Scope sells results, not posts: strategy, content, video and ads for medium and large businesses. By its own count, 35+ people in one office and 250+ businesses served.

My part

Art director from the start. We began from zero; in under two years I helped grow the team, led the design leads, worked with 50+ businesses and managed $70,000+ in monthly ad spend. This case shows one part of that work: Scope’s own branding and social media design.

Decisions I made

The o became a lens, because the agency’s job is to see what a business needs. One circle trims both the c and the p, so the wordmark is built from a single rule. In motion the lens underlines what matters, and the feed keeps one voice, so every post reads as Scope before the logo shows.