GV Capitalmakes space.
Brand guidelines for a holding that plans to work in many directions.
- The brief
- GV Capital starts with industrial and logistics space, and more directions are planned. Each one needs to look like the same holding from day one.
- What it makes simple
- A new project takes the mark, the colours, the interval and the page from the live guidelines, so the team adds a place, not a new look.
Space for projects, partners and growth.
GV Capital is an investment and development holding. It starts with industrial and logistics space in Georgia.
A mark that holds a room.
Italic, wide, built to move: the GV block reads at a glance on a wall, a flag or a favicon.
Colour System
GV Emerald leads. Signal Orange is kept for small accents, never more than five percent.
One family, two voices.
Aktiv Grotesk Extended for headings, Aktiv Grotesk for everything people read.
Grotesk
Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
partnerships and
long-term growth.
2.5×
100%
leading
The interval makes the space.
A progressive cut around one emerald interval, with the slogan always attached. Three approved layouts.
One brand. Clear at every scale.
Six posts, one claim each: opportunity, possibility, perspective, connection, direction, focus.
The office becomes the idea.
Logo walls, glass partitions and a wayfinding system built on the same angle as the mark.
A consistent identity across space and movement.
Built for business.
Space for your next move.
The first projects in the identity: Lilo, Phonichala and Teleti.
People first.
Uniform, site gear, packaging and badges: the mark holds up on every material.
One grid for print and slides.
Makesspace.↗
